about parade

Parade's award-winning lifestyle boutiques are a favourite destination for customers who come from all over the North Scotland to shop at their Aberdeenshire stores.

Since launching online in February 2007, the parade experience has become accessible to many new customers, both throughout the UK & Internationally.

Best sellers include furniture from cult brands such Ethnicraft, Pierson, Linium, Content by Conran, Jack & Rose, Neptune.  We are also flagship SIA Espace store and offer a gorgeous range of unique gifts, jewellery and kiddies accessories from well known brands including Parlane, REX International, Broste, House Doctor, Newgate, Present Time, Big Jigs,Kissy Kissy, Freoli, Inch Blue, Moulin Roty, The Branch, Sonya Bennett, Mint, Carrie Elspeth and many more.

Our Fashion boutique offers stylish alternatives to the high street, from labels Avoca, InWear, Part Two, Noli, Noa Noa, Palace, Pink Label by Gina Bacconi and footwear from Hush Puppies, El Naturalista, J Shoes.  We are proud stockists of REN Cosmetics and Cowshed.

We look forward to seeing you instore on online.


Angela McCardle
Proprietor